I AM A WRITER.
Over the past decade, I've been the go-to content creator for some amazing financial technology companies and written copy for global companies like Canon, IBM, Ryder, and Liberty Mutual—as well as a collection of smaller, but equally impressive, businesses.
I earned a Master of Fine Arts in Creative Writing from North Carolina State University, and my fiction and humor have been featured by the likes of McSweeney's Internet Tendency, Bull, and Smokelong Quarterly.
Please check out my content marketing and copywriting samples below. Or maybe even support The Arts by purchasing one of my indy publications via Amazon, the Apple iBookstore, or Lulu.com.
I’m also the world builder/storyteller/dungeon master for the weekly Dungeons & Dragons podcast Roll.Hit.Die. Check out our website or listen with your favorite podcast app, if you’re into that sort of thing.
AD & WEB COPY samples
content WRITING samples
THE NAVIGATION REVOLUTION:
HOW USABILITY RESEARCH BUILDS BETTER EXPERIENCES
UX isn’t just a differentiator, it’s a door. Imagine one of your account holders driving to your local branch, walking to the front of the building and not finding the door... [read more]
The Omnichannel Challenge, PART 1:
IS EVERYTHING ENOUGH?
The conventional wisdom about first impressions is true, especially in digital channels—where other options are available with a simple click or swipe. These digital first impressions are particularly tricky for… [read more]
From Funnel
to Flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. But there is one problem with the model: it’s the opposite… [read more]
A Bigger Bing
for Your Buck
While it’s true that Bing was slower to the paid ad game than Google and Yahoo, Bing Ads—formerly known as Microsoft’s MSN adCenter—has been around for more than a decade and boasts some pretty impressive stats in its own right… [read more]
GROWTH MADE EASIER
AND BUSINESS EXPERIENCES MADE BETTER
With a robust merger and acquisition strategy, First Bank needed equally robust technology to keep up with the needs of their growing and diverse customer base… [read more]
WHY MILLENNIALS MATTER: HOW THE
YOUNGER GENERATION IS SHAPING THE NEW ECONOMY
As the most well educated and technologically proficient generation in history, millennials are changing the world—from how we communicate to how we buy… [view infographic]